Jennie's latest single, *Mantra*, released on October 11, 2024, marks a significant milestone in her solo career. It is her first release under her new label, Odd Atelier, after parting ways with YG Entertainment in 2023. The song, which also partners with Columbia Records, sets the tone for her upcoming debut studio album. *Mantra* is a vibrant and empowering anthem, celebrating self-confidence, femininity, and the joy of living in the moment.
The track embodies an upbeat, fun energy with its danceable beats and playful lyrics, encouraging listeners to embrace their inner strength and celebrate who they are. Jennie described the song as a "fun, upbeat anthem" that inspires women to shine confidently. She conveys this message through lyrics that highlight the carefree nature of life, urging women to stay positive and focus on their personal power【7†source】【8†source】.
In *Mantra*, Jennie explores themes of self-love and female empowerment. The song promotes a sense of liberation, encouraging women to let go of life’s complexities and enjoy the present moment. The bond between women is a recurring theme, with references to sisterhood and friendship, symbolizing strength and connection. Lyrics such as "me and my sis, we're too attached" emphasize the importance of strong female friendships, while lines like "throw it back, all that ass" celebrate freedom, joy, and body positivity【8†source】.
Musically, the song blends pop with electronic and dance influences, creating an infectious rhythm that reflects its vibrant, celebratory tone. Jennie worked with renowned producers like El Guincho and Jumpa, adding a polished, high-energy feel to the track.
Overall, *Mantra* is more than just a song; it is a statement of independence and empowerment. Jennie invites her fans to join her in a world where confidence, joy, and friendship reign supreme. As she continues to carve out her own space as a solo artist, *Mantra* sets the stage for her evolution, offering a glimpse into her journey of self-discovery and artistic growth.
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